Because the people who idolize Rick (myself included) most likely feel the same way about society as Rick does, and society feels the same way about us.
We are pariahs, not of our own choosing, but by the mentality of others. Rick, for example, is quite possibly the most intelligent man in the world. Now, I’m nowhere near Rick’s level, BUT I am pretty smart. Always have been ever since I was in elementary school making honor roll to graduating college on the President’s List. As an intelligent person, The ire cast towards me by lesser minds is palpable. I don’t fit society’s pre-fabricated shell that we are dealt throughout our formative years, nor do I have any desire to mold myself to do so. I believe that we should all stay curious, and not to apologize to any-fucking-body for being smart.
Alas, society does not respond well to outsiders. Thus, we are often bitter, escaping the filthy rat race by becoming inward, focusing on our own goals, and perhaps indulging in the nectar of the gods (alcohol, also there is no god, it’s just a common turn of phrase.) We idolize Rick because we see ourselves in him. We. Are. Rick.
That is all. Lick lick lick my balls.