I have evidence to combat the peoples’ claims that the phrase “gif” is pronounced “gif”. You see, one might have the conjecture that “gif” is pronounced similarly to the english word “gift”. To that, I ask… how do you pronounce “frigid”? What about “refrigerator”? When you call your friend Geoff, does he ask you why you pronounce his name incorrectly?
The English language has plenty of exceptions, such as the word “weird”, where the ‘i’ is placed after the ‘e’ when spelled instead of the usual “i before e, except after c” rule. The three words “there”, “their”, and “they’re” are all pronounced the same, so one may not conclude that since a word sounds the same, then it must be spelled the same. There are simply too many rules that the English language breaks.
To conclude, the inventor of the phrase “gif” himself stated publicly that it is pronounced “jif”, or “dgif”, if you will. To have so many special cases in the English language, one must rely on a credible source to define how exactly a word is pronounced. Seeing as the creator of “gif” made the word up on his own, I see it as he can do whatever the hell he wants, pardon my French. Therefore, “gif” is pronounced “jif”.